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Privacy Policy

Last updated: 31 January 2026

Introduction

Lifetimes.co.nz ("we", "us", "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, and safeguard information when you visit our website.

Information We Collect

Information You Provide

  • Contact forms & complaints: If you submit a contact enquiry or complaint, we collect your name, email address, and the content of your message.
  • Account registration: If you create an account, we collect your name and email address.

Information Collected Automatically

  • Usage data: Pages visited, time spent, referral source, browser type, device type, and operating system.
  • IP address: Collected for security, analytics, and spam prevention purposes.
  • Cookies: We use essential cookies for site functionality, analytics cookies (Google Analytics), and advertising cookies (Google AdSense) as described below.

Calculator & Tool Data

All calculations performed using our tools (salary calculator, tax calculator, BMI calculator, etc.) are processed entirely in your browser. We do not collect, store, or transmit any personal financial, health, or other data you enter into our calculators.

How We Use Your Information

  • To provide and maintain our website and services
  • To respond to your enquiries and complaints
  • To analyse website usage and improve our content and tools
  • To display relevant advertisements via Google AdSense
  • To prevent spam and abuse
  • To comply with legal obligations

Advertising

We use Google AdSense to display advertisements on our website. Google AdSense uses cookies, including the DoubleClick cookie, to serve ads based on your visits to this site and other sites on the internet. This enables Google and its partners to show you ads based on your browsing history and interests.

How Google Uses Your Data for Advertising

  • Google uses cookies to track your visits to this website and other websites to provide targeted advertisements.
  • The DoubleClick cookie is used by Google to show ads across websites and to track whether you have seen or clicked on an ad.
  • Third-party advertising vendors, including Google, use cookies to serve ads based on your prior visits to this website or other websites.
  • Google may collect and use data such as your browsing activity, device information, and location data to personalise ads.

Opting Out of Personalised Advertising

You can opt out of personalised advertising in several ways:

  • Google Ads Settings: Visit Google Ads Settings to manage your ad preferences or opt out of personalised ads.
  • Network Advertising Initiative: Visit www.networkadvertising.org/choices to opt out of third-party advertising cookies.
  • Digital Advertising Alliance: Visit www.aboutads.info/choices to opt out of interest-based advertising.
  • Browser settings: You can configure your browser to reject cookies or alert you when cookies are being sent.

Please note that opting out of personalised ads does not prevent ads from being shown; you will still see ads, but they may be less relevant to you.

Third-Party Services

We use the following third-party services that may collect data:

Cookies

We use the following types of cookies:

  • Essential cookies: Required for the website to function (session management, CSRF protection). These cannot be disabled.
  • Analytics cookies: Google Analytics cookies to understand visitor behaviour and improve our website.
  • Advertising cookies: Google AdSense and DoubleClick cookies used to serve personalised advertisements and track ad performance across websites.

You can control cookies through your browser settings. Disabling cookies may affect site functionality and the relevance of ads displayed to you.

Data Retention

We retain contact form submissions and complaint records for up to 2 years. Analytics data is retained according to Google Analytics default settings (14 months). Advertising cookie data is managed by Google according to their retention policies. You may request deletion of your personal data at any time.

Your Rights

Under the New Zealand Privacy Act 2020, you have the right to:

  • Access the personal information we hold about you
  • Request correction of inaccurate information
  • Request deletion of your personal information
  • Opt out of personalised advertising (see Advertising section above)
  • Complain to the Office of the Privacy Commissioner if you believe your privacy has been breached

Children’s Privacy

Our website is not directed at children under 16. We do not knowingly collect personal information from children.

Changes to This Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated revision date.

Contact

If you have questions about this Privacy Policy or wish to exercise your privacy rights, contact us at [email protected].